Abstract

This study aims to analyze the impact of QRIS usage, capital access, and social media on increasing the revenue of culinary MSMEs in Tugumulyo District. Using qualitative methods, data were collected through interviews, observations, and documentation from relevant MSME actors. The findings reveal that QRIS usage facilitates transactions, speeds up payments, and boosts sales volume. Adequate capital access enables MSME actors to expand their businesses by enhancing production capacity and marketing efforts. Furthermore, social media significantly contributes to effectively promoting products, broadening market reach, and attracting new customers. The combination of these three factors shows a positive relationship with MSME revenue growth. This study highlights the importance of technological support, accessible capital, and social media utilization in strengthening the competitiveness of culinary MSMEs.