PENGARUH CUSTOMER EXPERIENCE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TEKO HEALTHY RESTO, MEDAN

CENDY AQEWNO

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Affiliations

CENDY AQEWNO
Politeknik Cendana Medan

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PENGARUH CUSTOMER EXPERIENCE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TEKO HEALTHY RESTO, MEDAN

CENDY AQEWNO

Proceedings Economic, Social Science, Computer, Agriculture and Fisheries (ESCAF) 3rd 2024

Submitted: Oct 3, 2024

Abstract

Currently, the Indonesian food industry is growing very rapidly, this has resulted in a lot of competition. The food industry is closely related to services as this can influence business progress based on customer experience and the quality of services provided. Therefore, this resarch activity will look at wheever there is an inflluence of customer experience and service quality on purchasing decisions especially in healthy restaurant stores, Medan. This research process takes place from March 2023 to September 2023. This resarch is a qualitative resarch. The process of collecting data as analytical material to prove existing hypotheses is carried out through interviews, questionnaires and observations. The popullation using in this resealrch activity is all restaurant customers with a sample of 97 people usign a random sampling technique. The resullts of the T-test explain that there is an influencer of customers experience and service quallity on purchase deciisions in healthy restaurant stores, Medan.