Abstract

The research entitled Implementation of Promotional Policies in Increasing Regional Economic
Potential in the Investment and One Stop Service Office of EmpatLawang Regency is a
descriptive study with a qualitative approach. The purpose of this research is a) To analyze the
promotion policy in the Investment and One Stop Service Office of EmpatLawang Regency. b)
To analyze the regional economic potential in the Investment and One Stop Service Office of
EmpatLawang Regency. The results of the study are a) DPMPTSP's efforts to increase
investment in EmpatLawang Regency are to carry out strategies and innovations in terms of
improving the quality of investment planning, improving the quality of the investment climate,
improving the quality of cooperation, increasing promotion effectiveness, improving service
quality and improving the quality of investment implementation control. , and 2) The investment
promotion strategy carried out by the DPMPTSP of EmpatLawang Regency is to innovate in the
use of technology and social media. The latest program is called Geliat UMKM and Probis
(Business Promotion) which is broadcast per episode on social media such as Instagram and
Youtube DPMPTSP.